Poster design for sci-fi proof of concept 'Initiate Connect' written, directed, and produced by Michael McLennan for Wavelength films. The poster will be used to promote the films distribution at international film festivals.
"The poster's unconventional orientation is designed to create a sense of foreboding and focus on attention on the ear piece at the centre of the story."
'Initiate Connect' is a sci-fi proof of concept set in the near future that explores how artificial intelligence could be harnessed to control young people as they transition out of school and into adulthood.
The design approach stemmed from Writer/Director Michael McLennan's fascination with . After collecting several poster references from sci-fi films and psychological dramas, I experimented with several compositions incorporating colours from the cold and clinical film locations until we landed on the final design.
