Rebrand, logo and website makeover, and social media assets for Ship's Cat Theatre Company founded by Artistic Director Zoë Crawford.
"The rebrand responded to Ship's Cat Theatre Co.'s mission to produce vibrant, fun and accessible productions that celebrate women and diversity."
Small, fierce and a little bit cheeky, Ship’s Cat Theatre Company is a new independent theatre company based in Sydney. Its focus is producing vibrant and unique interpretations of lesser-known comedic classics. Under the Artistic Direction of Zoë Crawford, Ship’s Cat focuses on female stories whilst embracing and experimenting with theatricality, showcasing emerging local creatives from all walks of life.
To revamp the Ship's Cat Theatre Co. brand in a way that would appeal directly to Zoe's audience I researched existing shows, theatre companies and their shows' aesthetics. The brand is very personal to Zoe, so I crafted the brand elements using her favourite artworks, music, plays and films as inspiration for the brand colours, shapes, and textures.
"Every design element draws on the original inspiration for the brand - the stories of ship's cats who accompany sailors on their voyages."
